“The Great Wall,” starring Matt Damon, was a disappointment for Universal and Legendary Entertainment in 2017. They also can secure better release dates in China’s tightly regulated market, where the government favors local productions.īut the promise of coproductions has proved elusive, as efforts to shoehorn big American stars into China-set stories, and vice versa, have struck audiences as clumsy. Studios collect a higher percentage of the box office from coproductions than they do from foreign movies released in China. The movie, released by Pearl in China and by Universal Pictures in the rest of the world, highlights Chinese landscapes not typically seen in studio movies, including the Leshan Giant Buddha and vast fields of canola flowers.Ĭoproductions have long been enticing to studios looking to court audiences in China, the world’s second largest film market. But the studios are hoping the $75-million production will appeal to family audiences in China.
The movie is expected to gross a modest $17 million to $20 million in its debut weekend in North America, according to people who’ve read prerelease audience surveys.
“Abominable,” about a young girl who embarks on a magical 2,000-mile journey with a yeti named Everest, opens Friday in the U.S.
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